Feeling confused and unsure of what is digital marketing?

Let’s tackle this topic today.

Digital marketing relates to marketing strategies that utilize the internet to reach a group of audience. Any business can use digital channels such as search engines, social media, email, and their websites to connect with existing customers and capture new prospects.

No matter what business you are in, your customer is definitely online. This is backed by research showing that adults are frequently online and you can use digital marketing to reach your ideal customer in the right place at the right time.

In this article, we will give you an extensive overview of digital marketing.


What is Digital Marketing: 5 Main Channels

The top digital marketers would have a clear picture of how each digital marketing campaign supports their campaign goals.

And depending on the goals of their marketing strategy, marketers can use the following 5 main channels to reach their targeted audience:

1. SEO

2. PPC

3. Content Marketing

4. Social Media Marketing

5. Email Marketing


1: SEO

SEO (Search Engine Optimization) is the process of optimizing your website to “rank” higher in search engine results pages (e.g Google, Yahoo, Bing).

By doing this, you would increase the amount of organic (or free) traffic to your website. In the long run, SEO is the best marketing strategy to generate free traffic to your website.

Generally, a new website would require 6 months to 1 year of optimization before appearing in the first page of the search engine.

The SEO managers would work with the business to get their website ranking on Google using a variety of approaches such as keyword research, on-page optimization, and link building.


2: PPC

While SEO would give you free traffic, PPC (Pay Per Click) is a method of driving traffic to your website by paying Google every time your ad is clicked (hence the term Pay Per Click).

Google ads would allow you to pay for top position on Google’s search engine results pages at the varied per click price. Each keyword would have a different price and you would have to bid for the keyword.

While SEO takes time, you can use PPC and appear on the first page of Google immediately.


3: Content Marketing

Content marketing is the creation and promotion of various content assets to generate brand awareness, traffic growth, lead generation, and customers.

Popular content marketing assets include the following:

  • Blog posts.
  • Ebooks and whitepapers.
  • Infographics.
  • Videos.

A content marketer, for example, can create a series of value blog posts and videos to generate leads.


4: Social Media Marketing

Social media marketing is the hottest marketing channel in 2018.

A good social media marketing campaign would actively promote your brand and content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

The 6 main channels you can use in social media marketing include:

  • Facebook.
  • Twitter.
  • LinkedIn.
  • Instagram.
  • Snapchat.
  • Pinterest.

A social media marketer’s duty includes promoting blog posts and videos via paid and organic posting on the business’s social media accounts.


5: Email Marketing

Most companies these days use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as directing subscribers toward the business’s website.

Popular types of emails you might notice in an email marketing campaign include:

  • Blog subscription newsletters.
  • Follow-up emails to website visitors who downloaded an ebook.
  • Welcome emails to new prospects.
  • Holiday promotions to existing members.
  • Blog posts emails for customer nurturing.

The email marketer would create these email marketing campaigns to connect with both new and existing customers


Would Digital Marketing Work For My Business?

Will digital marketing work for my business

Digital marketing will work for ANY business. Yes, both B2B and B2C.

B2B Digital Marketing

If your company is business-to-business (B2B), your digital marketing strategies are likely to revolve around online lead generation, with the end goal being for the prospect to speak to your sales team.

The goal of your B2B digital marketing strategy is to attract and convert the highest quality leads for your salespeople via your website.

Use SEO, PPC and Linkedin to send quality traffic to your website.

B2C Digital Marketing

If your company is business-to-consumer (B2C), it’s highly likely that the goal of your digital marketing efforts is to attract people to your website and have them become customers without ever needing to speak to a salesperson (as the price point is lower than a B2B).

You would focus less on lead generation and place a higher emphasis on accelerating the buyers’ journey to make a purchase. Use a stronger call to action in your website to convert these visitors into buyers. For most B2C, social media marketing (especially Facebook & Instagram) is the best digital marketing channel.

If you require digital marketing assistance, check out our digital marketing page for further info.



Digital marketing has been around for many years and will continue to stay relevant if people are spending their time online.

So leverage on the 5 main channels (SEO, PPC, Content Marketing, Social Media Marketing, Email Marketing) to grow your business online and crush your competitors.