Digital marketing is moving rapidly every week and things change FAST.
Digital marketing has changed the way in which marketers brand and market their companies. The techniques that used to work no longer do, so new techniques are always evolving.
The good news is, it is not expensive to implement many of these methods. At Arrow Digital Media, we are constantly keeping track of the latest digital marketing trends to stay ahead of the game.
As 2018 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift, which businesses can no longer ignore the impact to their brand and future sales.
The key is to stay on top of the trends and figure out which digital marketing platforms work best for your business today. Here are the top 5 hottest digital marketing trends.
5 Digital Marketing Trends
1: Artificial Intelligence (“AI”)
AI plays a pivotal role in the marketing cycle today as they can analyze consumer behavior, content preference, and search patterns to help businesses understand how their users interact with their product and services.
Artificial intelligence also plays a role in providing relevant information and tips to users by getting into conversations. According to Gartner, by 2020, 85% of customer interactions will be managed by AI without needing an actual staff! The AI will also provide key data to drive strategic marketing decisions.
If you are still considering the use of AI, do it in 2018 or early 2019 to get an edge over your competitors.
2: Mobile First Approach
Both Google and Facebook have already adopted the mobile first approach as users are spending more time on mobile than on desktop.
However, there are still plenty of websites that are not mobile friendly and the design is only catered for desktop users. This is a big mistake as mobile time spent will continue to rise.
Mobile will continue to be a top priority for marketers for years to come.
3: Video Marketing
While written content is still consumed by people every day, video is booming as the watch time increases year on year.
Here are some interesting stats on video marketing from Forbes:
- Mobile video consumption grows by 100% every year.
- Video is projected to claim more than 80% of all web traffic by 2019.
- Adding a video to marketing emails can boost click-through rates by 200-300%.
- 90% of customers report that product videos help them make purchasing decisions.
- 64% of customers are more likely to buy a product online after watching a video about it.
These numbers show the importance of incorporating video into your digital marketing strategy in 2018 and beyond.
Incorporate video marketing in your digital marketing strategy by appearing on YouTube, Facebook, and Instagram.
4: Influencer Marketing
Influencer marketing is a shortcut to reach your ideal customers. Rather than marketing directly to your prospects, you instead pay influencers to get out the word out for you.
Using influencers is a very effective marketing tool that works to attract customers as the influencers have already established trust with their fans. Influencer marketing can help develop a brand’s positive image and increase sales.
For influencer marketing to work well, provide the influencers with a unique discount code. Over time, you can track the discount code conversions and noted which are the most profitable influencers.
5: Voice Search
Voice search is probably the most interesting digital marketing trend among all.
In this digital era, all our questions can be answered using the search engine. Voice search plays a crucial role in providing all the relevant information through audio content.
Majority of people in the future would be ordering their products online using voice search technology as it saves them time.
The next 5 years looks exciting for the digital marketing industry as it provides tremendous new opportunities for brands to interact with their target market in a fresh way.
Customer experience has become the most important factor for digital transformation, the brands who win are the ones who personalized engagement with their customers.
If you have not already, start implementing the 5 digital marketing trends above into your business and start dominating your competitors!